Jack had worked too long and hard to let Allen and Walter Industries pull the plug. Even if several other new products had underperformed this year, he knew his wouldn’t. Fortunately, he’d done extensive research and he knew exactly what had underperformed and why.
“The Factomatic doesn’t appeal to a broad enough market," Jack said. "And the Playerphone is too similar to the Stylophone. But our Pocket Planner isn’t just a gadget for men to get their tech fix with. Women will love using it, too, because it will make their busy lives easier. Even kids can use it to keep track of homework and after-school games.” Jack remembered how busy his mother had been raising four boys while putting in part-time hours at the school district office. She would have loved having his invention at her disposal to keep track of household purchases and school schedules. His father would have used it to track his favorite sports teams and investments.
“I don’t doubt that you’re right, Jack,” Allen agreed. “The problem isn’t whether or not people would enjoy using your invention. I’m sure they would. The issue is getting the retailers to stock it in the first place. Between rising inflation and slowing economic growth, we’re finding it more and more difficult to get stores to give a new product a chance. They truly have to believe that people will want to part with their hard-earned dollars to buy it.”
Jack could see his partners, Larry and Howie deflating more and more with every word out of the chairman’s mouth. But it would take a heck of a lot more than a couple of lukewarm sentences to make a Sullivan give up.
“We appreciate your concerns, Allen, and would like to come back in twenty-four hours with a marketing and publicity plan that will convince you that our invention can be extremely profitable for your retailers.”
Howie shot Jack a look that he could read without needing to hear him speak aloud: Why are you volunteering to come up with a marketing plan? We’re engineers, not PR people.
Larry’s expression was even easier to read: It’s over.
Allen shook his head. “I admire the work you’ve put into this, Jack, but times have changed—too fast, if you ask me. People aren’t interested in wholesome or helpful anymore.” He picked up the Pocket Planner again. “Tell you what—if you can figure out a way to give this device sex appeal, we may be able to continue the conversation.”
Jack could have easily proved its usefulness. And he could have definitely detailed its time-saving benefits.
But sex appeal?
Even Jack knew when he was staring straight into a dead end.
Still, he’d bought them twenty-four hours. Now it was time to use those hours to make absolutely sure he and his two partners came up with something big enough, reassuring enough, and “sexy” enough, that the retailers couldn’t say no.
Careful not to let his doubts show, Jack stood up to shake hands with Allen and the other board members. Then the clock began to tick.
In silence Jack and his two partners took the elevator down from the twentieth floor to the lobby. None of them said a word until they’d stepped out of the large glass doors and onto the sidewalk. Ten in the morning was a busy time of day in San Francisco’s financial district, and they had to speak loudly to be heard over the noise of the traffic and the suited businessmen and women rushing around them.
“How are we supposed to give the Pocket Planner sex appeal?” Howie asked, clearly frustrated.
“If we could have gotten it out two years ago, before the economy started to tank, the retailers would have taken it on without blinking.” Larry’s mouth was turned down at the corners as he spoke. He was a genius, but more than once he’d reminded Jack of Eeyore, the morose donkey from the children’s books his mother had read to him when he was a young boy. “But now? It will take a miracle to convince them to stock it.”
Howie was the realist. Larry was the pessimist. And Jack was the energy that kept their inventive and brilliant motors running, no matter what.
“The three of us are going to grab a cup of coffee and start brainstorming.”
They’d been planning to pop open champagne right now, not down more java. Jack pushed the thought away to focus on the problem at hand: making their device “sexy,” not only for men but for women, too.
Of all the problems Jack had faced over the past decade, worrying about sex hadn’t been one of them. He had a great appreciation for women. He liked to watch them move, liked to feel them soft and warm beneath him and enjoyed the way their minds worked. And yet, just as eating and sleeping had always played second fiddle to his work, so had women and sex.
Larry sighed as they got off the trolley and rounded the corner into Union Square, which was fully decorated with lights in every store window and huge green wreaths hanging from the lampposts. “If we can’t convince the retailers to carry our product this Christmas, we’ll officially be out of money. And I’m getting too old to keep living on the edge of completely broke like this, guys.”
Howie gestured toward the center of Union Square, where there was a portable trailer on the corner. Several large lighting rigs had been set up around the area to shine down on the snow that had been brought in for the scene. Flakes of fresh snow fell from another rig positioned above the brightly lit stage.
“Imagine having the funds to put something like this together to sell our invention.”
Their usual coffee place was just ahead but, instead of heading inside, Jack detoured toward the crosswalk.
“Where are you going?” Howie asked.
“To take a closer look.”
Larry was right. They’d need a miracle in the next twenty-four hours to keep their dream alive. Jack knew it wouldn’t be the end of the world if they didn’t make this deal. He’d easily be able to get a job working for one of the high-tech companies in Silicon Valley. But he’d never wanted to work for anyone else. And just as this snowy scene in the middle of San Francisco had been some director’s impossible vision, Jack wanted to see his own impossible vision come to life, too.
A sixth sense had him moving quickly toward the Union Square set. He didn’t know exactly what he was going to learn by watching the filming of a movie or commercial. It was just that today he needed to witness fantasy become reality.
Turning up the collars of their suit jackets, and shoving their hands deep into their pockets to try to keep warm against the strong Bay breeze that whipped between the tall buildings, the three men crossed at a busy corner. They had just stepped up onto the sidewalk when the door to the trailer opened.